{"id":5831,"date":"2016-04-04T16:17:02","date_gmt":"2016-04-04T20:17:02","guid":{"rendered":"https:\/\/www.jumpstartinc.org\/?p=5831"},"modified":"2025-02-19T16:44:06","modified_gmt":"2025-02-19T21:44:06","slug":"marketing-101-choosing-right-website-content-management-system","status":"publish","type":"post","link":"https:\/\/jumpstartinc.org\/sme\/marketing-101-choosing-right-website-content-management-system","title":{"rendered":"Marketing 101: Choosing The Right Website Content Management System"},"content":{"rendered":"

Your website isn\u2019t just your presence on the internet. For many customers, your website is what shapes their first impression. As a result, it can go a long way in establishing (or diminishing) your credibility.<\/p>\n

Websites that are slow, unappealing, filled with poor content and unfriendly to mobile devices can sometimes be worse than no website at all. That\u2019s because they cause potential customers to lose trust that you can deliver on the high-quality product or service you\u2019ve created.<\/p>\n

On the other hand, if you don\u2019t have a website, there\u2019s a huge pool of people who won\u2019t even know you exist.<\/p>\n

Because your website is such an important investment, we often recommend enlisting the help of a professional<\/strong>. With that said, today\u2019s tools make it easier than ever to build basic websites.<\/p>\n

Here are four easy-to-use and inexpensive website content management systems to consider as you start planning for your first business website.<\/p>\n

Wix<\/a><\/h3>\n

Pros
\n<\/strong>\u2022 The drag-and-drop site builder is easy to use and you can see the effect of your work immediately
\n\u2022 Custom mobile site editor to make your site look great on mobile
\n\u2022 The designs are responsive and built with HTML5
\n\u2022 There are new designs constantly being added, and you can easily see what\u2019s new through the filter feature in the designs<\/p>\n

Cons
\n<\/strong>\u2022 \u00a0Too many designs to choose from<\/p>\n

Squarespace<\/a><\/h3>\n

Pros
\n\u2022 <\/strong>An incredibly impressive\u00a0set of easy-to-add features.
\n\u2022 The designs are very modern, and beautiful in their simplicity.<\/p>\n

Cons
\n<\/strong>\u2022 The majority of the designs offered at Squarespace are based on good visuals and attractive imagery. This can be a huge advantage if you have just the right image at your disposal, but it can also backfire in the hands of a less design-conscious person. To build a good looking site with Squarespace, you need images of a very high quality.<\/p>\n

Weebly<\/a><\/h3>\n

Pros
\n<\/strong>\u2022 An easy to use and highly intuitive drag-and-drop site building feature.<\/p>\n

Cons<\/strong><\/p>\n

\u2022 You can only create up to five pages on the free plan. This may not be a problem for a small business site, but you won\u2019t be able to do much with your\u00a0new site in terms of content.
\n\u2022 Free sites are created as subdomains under weebly.com.<\/p>\n

WordPress<\/a><\/h3>\n

Pros
\n\u2022 <\/strong>Virtually limitless flexibility in both design and functionality
\n\u2022 New features added constantly<\/p>\n

Cons
\n\u2022 <\/strong>While management is intuitive, building a WordPress site is not for beginners
\n\u2022 Susceptible to security exploits if not regularly updated<\/p>\n

Remember, a website is an investment that requires careful planning. It\u2019s important not to rush or cut corners. No matter which content management system you choose, think long and hard about what you want your website to say about your business before spending your time and money on such a large project.<\/p>\n

\n

This article is part of JumpStart\u2019s Marketing 101 Series, a collection of articles offering entrepreneurs and small business owners tips on fundamental marketing concepts such as branding, content development, website design, email marketing and social media.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Your website isn\u2019t just your presence on the internet. For many customers, your website is what shapes their first impression. As a result, it can go a long way in establishing (or diminishing) your credibility. Websites that are slow, unappealing, filled with poor content and unfriendly to mobile devices can sometimes be worse than no website at all. That\u2019s because they cause potential customers to lose trust that you can deliver on the high-quality product or service you\u2019ve created. On the other hand, if you don\u2019t have a website, there\u2019s a huge pool of people who won\u2019t even know you exist. Because your website is such an important investment, we often recommend enlisting the help of a professional. With that said, today\u2019s tools make it easier than ever to build basic websites. Here are four easy-to-use and inexpensive website content management systems to consider as you start planning for your first business website. Wix Pros \u2022 The drag-and-drop site builder is easy to use and you can see the effect of your work immediately \u2022 Custom mobile site editor to make your site look great on mobile \u2022 The designs are responsive and built with HTML5 \u2022 There are new […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-5831","post","type-post","status-publish","format-standard","hentry","category-sme"],"yoast_head":"\nMarketing 101: Choosing The Right Website Content Management System - JumpStart Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jumpstartinc.org\/sme\/marketing-101-choosing-right-website-content-management-system\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing 101: Choosing The Right Website Content Management System\" \/>\n<meta property=\"og:description\" content=\"Your website isn\u2019t just your presence on the internet. For many customers, your website is what shapes their first impression. As a result, it can go a long way in establishing (or diminishing) your credibility. Websites that are slow, unappealing, filled with poor content and unfriendly to mobile devices can sometimes be worse than no website at all. That\u2019s because they cause potential customers to lose trust that you can deliver on the high-quality product or service you\u2019ve created. On the other hand, if you don\u2019t have a website, there\u2019s a huge pool of people who won\u2019t even know you exist. Because your website is such an important investment, we often recommend enlisting the help of a professional. With that said, today\u2019s tools make it easier than ever to build basic websites. Here are four easy-to-use and inexpensive website content management systems to consider as you start planning for your first business website. Wix Pros \u2022 The drag-and-drop site builder is easy to use and you can see the effect of your work immediately \u2022 Custom mobile site editor to make your site look great on mobile \u2022 The designs are responsive and built with HTML5 \u2022 There are new [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jumpstartinc.org\/sme\/marketing-101-choosing-right-website-content-management-system\" \/>\n<meta property=\"og:site_name\" content=\"JumpStart Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-04T20:17:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-19T21:44:06+00:00\" \/>\n<meta name=\"author\" content=\"Freddie Coffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Freddie Coffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jumpstartinc.org\/sme\/marketing-101-choosing-right-website-content-management-system\",\"url\":\"https:\/\/jumpstartinc.org\/sme\/marketing-101-choosing-right-website-content-management-system\",\"name\":\"Marketing 101: Choosing The Right Website Content Management System - JumpStart Inc.\",\"isPartOf\":{\"@id\":\"https:\/\/jumpstartinc.org\/#website\"},\"datePublished\":\"2016-04-04T20:17:02+00:00\",\"dateModified\":\"2025-02-19T21:44:06+00:00\",\"author\":{\"@id\":\"https:\/\/jumpstartinc.org\/#\/schema\/person\/6135a7ef398b2ba594030c903dd5ce27\"},\"breadcrumb\":{\"@id\":\"https:\/\/jumpstartinc.org\/sme\/marketing-101-choosing-right-website-content-management-system#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/jumpstartinc.org\/sme\/marketing-101-choosing-right-website-content-management-system\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/jumpstartinc.org\/sme\/marketing-101-choosing-right-website-content-management-system#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/jumpstartinc.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing 101: Choosing The Right Website Content Management System\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jumpstartinc.org\/#website\",\"url\":\"https:\/\/jumpstartinc.org\/\",\"name\":\"JumpStart Inc.\",\"description\":\"We help entrepreneurs grow.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/jumpstartinc.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/jumpstartinc.org\/#\/schema\/person\/6135a7ef398b2ba594030c903dd5ce27\",\"name\":\"Freddie Coffey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jumpstartinc.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/91df8b58dcc7ee47f716eef9bbbef651f930c93c9f568561c2143f72f43759b3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/91df8b58dcc7ee47f716eef9bbbef651f930c93c9f568561c2143f72f43759b3?s=96&d=mm&r=g\",\"caption\":\"Freddie Coffey\"},\"url\":\"https:\/\/jumpstartinc.org\/author\/fcoffey\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing 101: Choosing The Right Website Content Management System - JumpStart Inc.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jumpstartinc.org\/sme\/marketing-101-choosing-right-website-content-management-system","og_locale":"en_US","og_type":"article","og_title":"Marketing 101: Choosing The Right Website Content Management System","og_description":"Your website isn\u2019t just your presence on the internet. 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